Why YOU need a keyword research tool In digital marketing, staying ahead of the competition requires more than just great content or a great product . One of the fundamental strategies for achieving visibility online is keyword researching. This process is absolutely crucial for optimizing your content and ensuring that you reach what you truly deserve from your efforts in a very simple way. How does it work? A keyword search involves identifying the terms and phrases that potential customers (or viewers) use to search for information related to your product/content, and you can use that information to your advantage.…